“Social Marketing Mix” is my research and Thesis book for University. Starting from Philip Kotler’s research, the book is a journey inside recent branch of marketing and communication such as Green Marketing, Corporate Social Responsibilities and so on.
The first chapter is a strategic analysis of entertainment's capability to successfully convey messages not inherent with the actual product or service. Second chapter is an extensive look at case studies of positive and negative messages on different levels sent by advertising and entertainment company and how effective and measurable these messages are. Third chapter is about how to develop an effective social campaign, borrowing from traditional advertising strategies such as the marketing mix.
The first chapter is a strategic analysis of entertainment's capability to successfully convey messages not inherent with the actual product or service. Second chapter is an extensive look at case studies of positive and negative messages on different levels sent by advertising and entertainment company and how effective and measurable these messages are. Third chapter is about how to develop an effective social campaign, borrowing from traditional advertising strategies such as the marketing mix.
Inforgraphics are present at the beginning of each chapter to explain to the reader the entire content of the chapter, so that one can easily find what he or she is looking for, or interested in.
INFOGRAPHICS
THE BOOK
